🐝 $2.3 billion a year

by TheCheerBuzz
written by TheCheerBuzz Published: Updated:

We’re starting with a huge welcome to all of you who’ve joined us through our ‘Top Stunts of 2025’ polls! We’re so excited to have you here & hope you’ll enjoy this newsletter 💌

Every Monday, we’ll pop up in your inbox with this fantastic (if we say so ourselves) newsletter. Plus, find us on Instagram here & here, on Youtube, our website, Twitter & TikTok.

Now, let’s get into the news!

In today’s newsletter:

  • New study on cheerleading safety + injury trends
  • Vote for the Best Stunts of 2025 (Worlds, Summit & D2 Summit)
  • Varsity Brands credit & revenue update
  • & more!

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main news 🗞️

New Study Highlights Cheerleading Safety + Injury Trends

📰 The news: A new peer-reviewed study published in Frontiers in Public Health (July 2025) offers important insights into injury patterns in cheerleading across the U.S. from 2010 to 2019.

The study reviewed national injury data to help athletes, coaches, and parents better understand evolving safety risks in the sport.

Key findings include:

  • Overall injury rates decreased by an average of 15.4% per year from 2010 to 2019.
  • Concussions increased significantly, rising by an average of 44.9% per year during the same period.
  • Younger athletes (ages 5–11) had a higher rate of moderate-to-severe injuries (46.5%) compared to athletes aged 12–19 (28.2%).
  • Stunt-related activities accounted for the largest proportion of injuries (53.2%), particularly during basket tosses and pyramids.
  • Following the ban on basket tosses on hard surfaces (2006-2007), the rate of catastrophic injuries dropped from 1.55 to 0.40 per million participants.

🌟 Why it matters: The study highlights the importance of improving cheerleading safety through age-appropriate training, safe practice environments, and up-to-date safety rules. It shows that policy changes, like banning baskets on hard surfaces, can reduce serious injuries.

📅 What’s next: The authors also note a lack of global injury data, calling for better reporting systems worldwide to help guide safety efforts beyond the U.S.

​👉 Read the full study here.​

Vote for the Best Stunts of 2025 (Worlds, Summit & D2 Summit)

1 week left to vote for round 1! 2,500+ votes and counting… 👀

Cast your votes for the most jaw-dropping stunts from The Summit, D2 Summit & Worlds 2025:

Here’s how it works:

There are 2 rounds of voting: In round one, you can vote for ALL teams. The top 20 teams then advance to round 2!

Round 1 closes on July 27th & round 2 will be posted on July 28th.

The final top 10 teams will be featured on our YouTube channel:

video preview​

buzzing this week 🐝

💰 Varsity Brands Gets a Boost From Ratings Agencies [Sportico]

  • Varsity Brands’ credit rating has been upgraded after sales rose, legal costs dropped, and a major antitrust lawsuit was settled. The company is estimated to generate over $2.3 billion a year in revenue, with about $350 million in estimated earnings (before expenses like interest and taxes) for 2025. Read more.

🎥 6 Minutes of Amazing Level 2 Cheerleading Stunts (Video)

  • Whether you’re looking for inspiration or just need something to watch, check out these great stunts. From creative entries to incredible flexibility, we’re sure you’ll appreciate level 2 even more! Watch now.

🤸 Rivals to Roommates: NCAA Acrobatics & Tumbling, Stunt Emerge Together [Sportico]

  • Two competitive disciplines, “Acrobatics & Tumbling” and “STUNT”, have been recommended to become official college sports in the U.S. This would give athletes in these cheer-style sports another path to compete at the national level in universities. Read here.

Competitions 🏆

RESULTS & BIDS:

🇪🇺 Europe: ICC Summer Jam (England)

Looking for more?

Check out our resources:
Sent with ☕️ and 💙, with thanks to our reporters around the world 🌍

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